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What sets ModaLane apart is the experience we are able to provide for all customers. We have an almost 13,000 square foot store where we have 5 VIP Bridal Suites. We have upgrades that allow each bride to create an experience that she will remember forever. ModaLane has a wide variety of styles and sizes so each bride will be able to find her perfect dress.

What to Expect Upon Arrival

At ModaLane, we understand that finding your dream dress is a special moment, and we are committed to making your experience unforgettable. Whether you're a bride looking for the perfect gown, a guest searching for formal wear, or a member of the bridal party, here's what you can expect when you visit us:

Warm Welcome & Personal Attention

From the moment you walk through our doors, you’ll be greeted with a warm smile and a friendly atmosphere. We believe in providing personalized service, so expect a one-on-one consultation with one of our experienced bridal stylists or formal wear experts. Our team is dedicated to making you feel comfortable and at ease as you begin your journey to finding the perfect dress.

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Private, Comfortable Shopping Experience

To make your experience as enjoyable as possible, we offer private fitting rooms where you can try on dresses without distractions. We believe in creating an intimate and stress-free atmosphere, allowing you to take your time to explore styles, ask questions, and find the gown that makes you feel your best. During your visit, you’ll have the full attention of our team, who will assist you with styling, fit, and any questions you may have.

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Expert Styling Advice

Our team of stylists is here to guide you every step of the way. We’re not just here to help you try on dresses—we’re here to listen to your vision and provide expert advice on which styles, fabrics, and silhouettes will complement your body shape, wedding theme, or event. Whether you’re looking for the latest trends or something classic, we’ll help you find a gown that suits your unique personality.

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Extensive Collection of Bridal & Formal Wear

We’re proud to offer a carefully curated selection of bridal gowns, prom dresses, formal wear, and accessories from top designers. From timeless and traditional to modern and daring, our collection offers something for every taste. When you arrive, expect to browse a wide range of styles, colors, and sizes, so you can find exactly what you’ve been dreaming of.

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A Full-Service Experience

In addition to our stunning collection of dresses, we offer a range of accessories, including veils, jewelry, and other accessories to complete your look. Our stylists will help you pair the perfect accessories with your dress and create a cohesive bridal or formal look that enhances your unique style

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Private Appointment & Personalized Consultation

To ensure you receive the best service possible, we recommend booking an appointment in advance. During your appointment, you will receive a private consultation, where we’ll spend time getting to know your vision, preferences, and any special requirements. You’ll also receive exclusive access to our fitting rooms, allowing you to try on dresses at your own pace. 

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A Relaxing Environment for All Your Supporters

We understand that shopping for your dress is a shared experience, so feel free to bring along a few loved ones or friends for support. While we recommend keeping your guest list to a small, trusted group, we want you to feel comfortable, so you can share the experience with the people who matter most.

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No Hidden Fees—Clear Pricing & Transparent Policies

We value transparency and honesty, so there are no hidden fees when you shop with us. Our pricing is clear, and we’ll provide detailed information about the cost of your dress, alterations, and accessories upfront. We also offer a range of payment options to suit your needs, making it easier than ever to plan for your purchase.

Ready to Visit?

We can’t wait to welcome you to ModaLane and help you find the gown of your dreams! To make the most of your experience, we encourage you to book an appointment in advance, or feel free to stop by if you’re ready to start your search.

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302 S 2nd St.

Aberdeen, SD 57401

Email: info@ModaLane.com

Phone: 605-725-MODA

© 2024 ModaLane.com | All Rights Reserved

Store Hours:

Monday: Closed

Tuesday: 10am - 5:30pm
Wednesday: 10am - 5:30pm

Thursday: 10am- 5:30pm

Friday: 10am - 5:30pm

Saturday: 10am - 4pm

Sunday: Closed

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